Look how far you’ve come already! You’ve increased the number of customers you have and increased their average transaction value. You’ve created Lead Magnets, Tripwires and maximized your profits. Your Client Attraction Machine is really cooking with fire. If you really want to create the ultimate tool to grow your business and increase the number of transactions per customer, you need one more thing: the Return Path.
“The goal of the Return Path is to have frequent, strategic communication with your buyers and prospects that cause them to buy again and again…it is anything that brings the customer or prospect back more frequently.”
Because of your Lead Magnets, you already have the emails and contact info you need to continue marketing to your customers. You now have the ability to create more Lead Magnets, Tripwires, Core Offers, and Profit Maximizers that bring your customers back to purchase what they didn’t buy the in their first transaction.
There are several different forms Return Paths can take, including:
- Exit Offers
- Organic Social Media (Twitter, Facebook, LinkedIn)
- Loyalty Programs
- Content Marketing
- Outbound Sales Calling
- Ad Retargeting
These are all excellent Return Paths, but the best you can use by far is automated email follow-up. If you’re interested in having the most efficient and effective Customer Attraction Machine, we can help you to create the Ultimate Email Marketing Gameplan.